CHIANG MAI — The local coffee scene has a new heavy hitter called Tomato House, an emerging franchise known for its sleek design and in-house roasting. Combining a “cool” aesthetic with high-end French-inspired pastries and specialty beverages, the cafe is quickly becoming a staple for the city’s niche cafe enthusiasts.

The franchise sets itself apart by operating a professional roaster in-house, ensuring that every cup of coffee meets the standard of freshness. While the caffeine is a major draw, the menu also features a diverse selection of premium matcha, signature mocktails, and buttery, flakey croissants that have become a favorite among the afternoon crowd.

“The vibe here is different from your typical quiet cafe,” said Alex Washington, a visitor. “With the nonstop house music and the minimalist interior, it feels more like a modern gallery than a coffee shop.” Exclaimed Sihyuk- a cafe enthusiast

The interior design is a major component of the brand’s success. Large open spaces and curated lighting cater to the “aesthetic” crowd, making it a hotspot for social media photography. As Tomato House continues to grow its footprint, it bridges the gap between a high-traffic franchise and a craft-focused roastery.